Icing Hill, Fortitude Valley
Retail
Icing hill is a well-known cake lover shop in Brisbane. The proposed space reflect the artistic cake making philosophy. It must evoke a sense of friendliness, attractiveness, and desirability
This eccentric space offers a unique take on fluidity and movement we wanted to create. Shifting our views to include fluidity to a space and the freedom of an open field, we wanted to break free from a stereotypical existing cafe space with our own interpretations.